About Popcorn LeadGen

Hi, I'm Alvern Bullard. I spent 18 years in enterprise sales—including roles at Dell and Salesforce.

Now I help B2B companies and course creators adopt AI safely, unlock revenue from dormant databases, and engineer predictable paid growth.

The Story Behind Popcorn LeadGen

During my 18 years in enterprise sales and business development, I watched teams adopt (and resist) new tools over and over. The pattern was always the same: excitement followed by inconsistent adoption, resistance, and eventually either failure or new problems.

AI is following the exact same pattern—but the stakes are higher.

Meanwhile, I noticed another problem: companies sitting on massive databases of dormant contacts—leads who went cold, customers who churned, or prospects who never bought—leaving millions in potential revenue on the table.

And then there's paid growth. Most businesses scale by throwing more money at ads until something breaks—margin compression, attribution chaos, or unsustainable CAC. Growth becomes a guessing game instead of a system.

Popcorn LeadGen exists to solve all three problems.

We help B2B companies and course creators adopt AI responsibly, reactivate dormant databases, and engineer predictable paid growth through our Revenue Stability Framework.

What We Believe

These principles guide everything we do—from AI adoption to database reactivation to paid growth strategy.

Adoption Over Implementation

We don't install tools. We help teams decide where AI belongs in their workflows and how to use it responsibly. The best AI strategy is the one your team actually uses.

Revenue Over Vanity Metrics

We don't care about clicks, impressions, or engagement rates. We care about pipeline health, deal quality, and operational clarity. Every decision should tie back to revenue.

Systems Over Heroics

Sustainable growth doesn't come from crushing it one month then scrambling the next. It comes from systems that work predictably—even when you're not watching them.

Guardrails Enable Speed

The companies moving fastest with AI aren't the ones with no rules—they're the ones with clear boundaries that let teams move confidently without second-guessing every decision.

Professional Background

My background spans enterprise sales, revenue operations, marketing strategy, and AI implementation—giving me a unique perspective on how these systems work together.

Dell & Salesforce

18 years in enterprise sales and business development, working with some of the world's largest technology companies. Led complex B2B deals, managed strategic accounts, and built repeatable sales systems.

Fractional CMO & Marketing Strategy

Built and scaled marketing operations for B2B companies and course creators. Specialized in demand generation, database marketing, and paid growth strategy for businesses generating $500K to $10M+ annually.

Revenue Operations & Tech Implementation

Designed and implemented CRM systems, marketing automation platforms, and revenue operations frameworks. Focused on creating systems that teams actually use instead of tools that collect dust.

AI Builder & Implementation

Created 13+ custom GPTs and built admomentum.app, an AI-powered ad creation tool. Developed practical AI adoption frameworks for non-technical teams who need results, not prompt engineering degrees.

Certifications & Training

•Certified Digital Marketing Professional (CDMP) — Digital Marketing Institute
•Google Digital Marketing Certification — Google
•AI Adoption & Implementation — Hands-on experience building custom AI tools and frameworks for revenue teams

Our Tech Stack